Odyssey's Re-Branding Story

In October 2006 Odyssey launched a new Corporate Image and branding, and completed the process with a Company name change in December. After more than 11 years of service the old Odyssey logo and appearance was replaced with a new visual identity, and Odyssey Asset Management Systems became Odyssey Financial Technologies.

These changes reflect the changing face of Odyssey as we adopt new technology and move into new markets with a wider range of solutions: the new corporate image supports the related changes in our company culture.

Odyssey depends upon its entrepreneurial nature and innovative ideas to drive these changes forward. The new branding is built on the concept of KNOWLEDGE, which, after due analysis of what makes Odyssey unique, was identified as a key differentiator and a pillar on which we are building a strong corporate identity.

KNOWLEDGE -- a powerful combination of UNDERSTANDING and EXPERIENCE -- gained through years of listening to and close cooperation with our greatest asset, our CLIENTS.

Through experience we can understand in detail our industry and clients' business needs. This knowledge allows us to anticipate requirements and capture industry trends quickly.

The double O makes the logo distinctive and recognizable, and communicates partnership, unity, togetherness – reflecting the company's objective in doing business with its clients.

For further questions about our re-branding project, please feel free to contact:

info@odyssey-group.com

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